David Cameron is about to announce that unused Government offices will be offered to budding entrepreneurs as launch pads for new businesses across the UK. The idea is to try and kick-start the economy through an entrepreneurship boost.

The huge stock of buildings owned by the government is to be used to match capacity to need by providing more than 300 premises at low rents for a year boosting Treasury finances and giving entrepreneurs a chance to rocket their business ideas into reality.

And like Cinderella, dress is all important. Rick Santorum, a candidate for the American Presidency, has been winning friends and votes through his dress code. While his rivals wear boring suits, he has launched out into what the Americans call a sweater vest – what the British have always called a tank top. However he does in the candidacy race, he’s certainly gained a massive amount of recognition through his appearance, and that’s a lesson for all entrepreneurs. Marketing matters, not just for your business, but for you as the figure who embodies the business. So self marketing means:

Look at what your competition is doing and dare to be different. Think about Richard Branson and the Virgin adverts which subverted the ‘traditional’ adverts of other companies, just as his jeans and shirt wardrobe subverted the ‘suits’ of his rivals.

Entertain people – wear something bright, something relaxed, something that people can talk about. Even if they don’t like it, they will remember you: bright polo shirts with smart casual trousers can look good for men, or for women, a jewel coloured camisole top under a designer jacket can really make you stand out from the crowd.