If you have a staff uniform, what does it say about the organisation? Does it convey any message at all? From the busbys of the Grenadier Guards to the brown coveralls of the UPS delivery staff, uniforms become distinctive and convey messages about the people wearing them, and the company employing those people.

Perhaps one of the most distinctive, and most parodied, British uniforms is the Butlins Redcoat, and it’s just been updated again, by a designer who counts Lady Gaga amongst her adherents.

Hannah Clayton has given the distinctive pillarbox red blazers a new twist, with ‘boyfriend’ styling for female redcoats, allowing the sleeves to be pushed or rolled up, and much sharper navy blue facings, echoing the Savile Row tailoring that is part of the British heritage. There are also platform shoes for the women and long-sleeved T-shirts to create a more formal appearance while allowing for ease of movement in a demanding physical environment.

The designer spent time with Redcoats as they worked, to get an understanding of the need for a balance between the need to look professional and the requirement for Redcoats to be sporty and active.

It’s important, when choosing a uniform, to consider the activities that will be undertaken while wearing it, as well as the appearance of uniform clothing during and after those activities. Garments that ride up or twist around are unsuitable for those in active roles, and clothing that creases easily may not be ideal if people are required to look smart at the end of a long day.

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