Andy Murray has switched his clothing supplier to Adidas this year, which may be related to his having worn retro Fred Perry clothing: a subtle polo-shirt and relaxed shorts combo, last year, in tribute to the last male Brit to win the tournament – his failure to win it himself was partly attributed to ‘pressure’ so maybe his new Adidas kit will help him relax.

Pressure of a different kind has been seen at the World Cup – England’s players may not have survived the pressure – and whether the manager will is still open to question, but pressure clothing has been the big feature of the footballers kit this time around.  Strictly speaking it’s called compression clothing  and it helps athletes resist fatigue because it encourage oxygen circulation around the body, meaning that the blood carries away lactic acid from tired muscles. Lactic acid is a major cause of cramp and so anything that helps tired players to cope with the schedule (finalists will have played 7 games in 30 days) is going to be considered both a practical and a psychological aid.

Meawhile, Serena Williams has been piling the pressure on to her opponents at Wimbledon – playing in long acrylic fingernails and huge dangling earrings is seen by sports psychologists as the reigning champion saying ‘Do what you like, I can beat you wearing party clothing.’  She’s worn a stunning range of casual clothing, from red and white outfits through to sparkling silver nails, and it all helps keep her opponents on the back foot.

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