There are thousands of businesses that aren’t on the high street and can’t afford the kind of publicity that’s necessary if you’re to compete for the attention that the big name stores and services get.

However, if you think laterally, you can find ways to boost your company profile without having to invest in costly advertising. By offering services – or fun – that just aren’t available in the big stores or through stuffier service providers, your business can build itself a niche location in the hearts and pockets of consumers.

Focus on the fact that money is tight for everybody, whether it’s an individual who’s experiencing the credit crunch or a company with a squeezed budget. Offer a service to those customers that makes them feel really valued – give each person who spends over a certain amount a free foot massage. Just hire a Beauty Therapy student from the local college to give the massages and put them in a T-shirt advertising your store. For service businesses, this is a great way to reinforce your brand, as it offers a chance for your therapist to go to the workplace of your clients, wearing your branded clothing.

Alternatively, have an in-store service that allows kids to decorate a simple white T-shirt using fabric pens, while their parents shop. Charge a nominal amount for this or offer it free on a single weekend in the year. Again, hire somebody with suitable training in childcare to supervise the kiddies – this builds brand recognition too, at very little cost. Given the ‘pester power’ that children can indulge in, getting them to like your company may be one of the best investments you can make.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.