Clothing can be used to educate, inform or even raise funds:

Campaign Clothing

On Friday 26 March, people in the greater Cleveland area chose to wear a custom printed T-shirt saying “HIV Positive”. The shirt-wearing phenomenon was recorded on  Facebook as an attempt to get everybody with whom the shirt-wearers came into contact to think about what it means to have HIV or AIDS and how the rest of the world reacts. The shirts were designed to challenge the silence and shame that descends on people who are HIV Oositive or have AIDS. The AIDS taskforce director said, “We don’t stigmatize people who have prostate cancer. Why HIV?”

The campaign began with a small wholesale order of 100 T-shirts but in the end, more than 500 were purchased by individuals who want to demonstrate their support for those who are dealing with the disease. It is hoped that the campaign will spread across the globe, the cities of Chicago, Toronto, Atlanta, and Columbus have already expressed interest in running their own HIV Positive T-shirt day.

Kids in Business

In the past few weeks, children up and down the UK have been taking part in the Make Your Mark with a Tenner challenge run by Enterprise UK. Essentially they are lent £10 for a month, which they must use to make as much money as they can. The idea is to inspire young people to make a profit and make a difference to the community at the same time.

In Sheffield, four ten and eleven year olds got together to pool their ten pound stakes in a joint venture: Sonny, Emily, Bethany and Holly combined a lunch-break juice stand with an offer personalise classmates’ PE shirts. They printed names and celebrity images like Beyonce and Steven Gerrard onto the polo-shirts. It did cause them some problems, working out how to write the names backwards so that they printed forwards – and once they spilt some juice on a shirt, but overall they made a profit of £72 which they are donating to the relief effort in Haiti and the Tickled Pink breast cancer charity.

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