The Crisis charity’s 2008 Reverse Graffiti campaign has become one of the benchmarks for city-based charities.

•    The aim – Crisis wanted to highlight the fact that although where were now fewer people now living on the streets of major British cities, sizeable hidden homeless population of thousands were leading ‘invisible lives’ in hostels and temporary accommodation that didn’t address their needs to a stable home, training and a chance to find permanent employment.
•   The process – rather than using paint or spray cans, water was used through a sprayer to clear dirt from city walls through a stencil in the shape of a homeless person in shapeless clothing huddled against a wall. The shape was actually made up of the words ‘most homeless people have moved on but their problems haven’t gone away’ and included the charity’s website address. 15 teams dressed in Crisis branded clothing worked through a single night across London to create ‘reverse’ graffiti that was seen by thousands of commuters on their way to work the next morning. Because the graffiti is actually clean wall, rather than dirty, it’s not classed as vandalism or damage to property.
•    The outcome – the campaign, which Crisis featured on its Facebook page, resulted in 50 PR follow-ups, more than 120,000 visits to the Crisis website and 60 new regular donors being recruited.

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