Some students aren’t the best at theory, but really shine at practice – and a used clothing shop at Oshkosh West High School in the USA gives the latter group the chance to show their skills.

Students are learning about marketing, economics and retail skills by operating a second-hand clothing store called Vintage Vibes.  Open to students and the general public, it stocks previously owned clothing at very affordable prices and has recently moved from selling casual clothing such as T-shirts and uniform items such as outgrown school sweatshirts into the resale of prom dresses. Students are responsible for running the shop and promoting it through posters and flyers as well as for pricing items for sale.

Most donated items are simply sold and the proceeds go to charities run by the school, but expensive items like prom dresses have the proceeds divided – half of the money goes to a school-related charity and half goes to the person who’s donated the gown. It’s hoped that this will encourage students to understand business better and to develop a sense of corporate responsibility that they can carry with them when they enter the world of work.

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