It may not be everyday streetwear at the moment, but soon your T-shirt may be smarter than you are – at least on a Monday morning! Seen at London Fashion Week, the new clothing from Cassette Playa looks like plain black T-shirts, but imprinted symbology, a little like a bar-code, means that the garments can be ‘read’ by viewing them through a mobile phone with the requisite app, and then text, graphics and even video can appear on the front of the shirt, and the design can even appear to include hats and hair.

Not only that, but the design function can be programmed so that it cycles through a wide range of outfits each time it’s viewed on the same phone, or simply to changed at a specific hour from day-wear to night-wear! This allows a casual sweatshirt to convert to a smart tuxedo when viewed through the phone, for exampole.

One trainer brand already has Augmented Reality embedded in its shoes, which allows the wearer to access games on the company website, using the shoes as a game controller!

In the world of fashion, AR might be used to show the size, washing instructions and history of the garment – including a map of where the fibres were sourced, the chemical make-up of the dyes used in it, and the distance it’s been transported from field to factory to shop.

And in the workplace, AR clothing might be used to cycle advertising about products, or to carry constantly updated messages about a company’s brand or services. It could be used to show maps of a building so that an individual heading for an interview could ‘save’ the map to their phone instead of having to remember instructions, or in hospitals could be used on receptionist’s tabards to display information about expected delays when waiting for treatment to those sitting in the waiting room. On polo-shirts worn by serving staff it could display the day’s specials instead of printing a menu.

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