It’s become traditional for celebs to design T-shirts for charities, and the Beckham family have taken this a step further. Apparently David and Victoria Beckham have involved all three of their sons in designing the T-shirts that will be sold for Sport Relief this year. The specially designed T-shirts, for men, women and children, will be sold to assist vulnerable people in developing countries.

David Beckham said, ‘Victoria and I are excited to be involved with Sport Relief again this year. Our family had a great time designing the T-shirt range and we hope it will raise much needed funds for many important causes …The most important thing is that the money raised will make a genuine difference to people’s lives.’

Of course not every charity can acquire the services of David Beckham and family, but if you have a local celebrity who might design a casual top such as a polo-shirt for you, work with local businesses to create a clothing challenge. You ask the local star to design the garment and get a limited number printed. Then local businesses challenge their employees to sell a certain amount of stickers or tickets – each sticker or ticket is recorded and the T-shirt designer will then draw one name out of a hat and that one lucky winner will get a free limited edition shirt, but in addition, for every twenty tickets or stickers sold, the seller will also obtain a limited edition garment. This serves three purposes:

1. It raises funds for a local good cause
2. It encourages employees to learn about that charity and to tell others about it in order to ‘earn’ their item of clothing
3. It obtains local publicity when the draw for the lucky winner takes place.

And you can always arrange for the sale to take place between two similarly sized local businesses which adds competition to the mix and is more likely to make people feel they want to ‘win’ by selling more.

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