While the wholesale clothing industry is necessarily dominated by companies with spending power and large warehouses this does not preclude smaller independent companies from getting into the wholesale act. There is a great deal of profit potential to be had in becoming a middleman, who doesn’t buy in bulk in the same way a wholesaler would but buys enough garments to be able to offer cheap clothing to customers. Provided you buy the right wholesale products that are in demand and research the market carefully you can make plenty of money. But whilst the rule of buying in bulk holds, namely the more you buy the less you pay, it is important to remember not to over-stretch yourself. While it might be attractive to buy another thousand t-shirts or polo shirts for those extra pennies off, if you cannot sell the stock it will cost you dearly. Determine the market’s desire for your product and the price they are willing to pay for it, only then can you find a good wholesaler and choose one that suits you best.  Buying in bulk is a great investment if you have a little space and buy fast-selling popular items such as t-shirts, polo shirts and sweatshirts. If you have more space it is worth not only buying in bulk but also selling slow-shifting items in bulk. Don’t overreach though, what is popular now will not be popular forever – only buy what you are confident you can sell.

The emergence of internet-based wholesale clothing providers makes the job of searching for a wholesaler to stock your fledgling business much simpler. You can now search and compare thousands of wholesale products by price, brand or size. Once you have found your wholesaler there are several ways to market and sell your products.

Online:

Once again, the internet is a good place to start. Setting up a store on Ebay is relatively cheap and will let you have access to a ready-made customer base you know will be interested in your products. Ensure your prices are competitive (and having bought from a clothing wholesaler you will not need a miniscule mark-up to make sure this is the case) and you will have customers desperate for a cheap quality alternative to the high-street flocking to your (virtual) door. Providing a picture of the garment you are selling is always a good idea as people like to see exactly what they a re buying. Bear in mind that Ebayers like and trust brand-name garments that they recognise, such as Fruit of the Loom. It is also important to bear in mind that Ebay charges a commission on each product you sell, so be sure to include this calculation in your overheads. Alternatively you can set up your own site, which will establish you as an independent retailer and mean that no-one will charge you a commission – but will be expensive to set up, maintain and run in comparison to Ebay. For this to become profitable you will have to feature prominently on Google (and other popular search engines). The website BestMoneyMaker offers some good advice on how to set about achieving this.

On the Street:

If you do not wish to sell over the internet and believe in a good old-fashioned approach you can set up your own store. Renting floor space in a desirable area will not be cheap but you have the added bonus of casual shoppers wandering in and discovering your store. A cheaper alternative to this way of selling your wholesale clothing would be to set up and run a flea-market booth. While this would operate on a smaller-scale than either a dedicated online or physical store it would be far cheaper to run and is a great idea if you are just starting out. Having purchased your goods online you will have both a cheaper product than your rivals at the market and a better selection to boot.

However you decide to sell your wholesale products you must always keep a record of your sales and other figures. Keeping a profit and loss column is not only a good idea for tax purposes but will also give you an accurate idea of which products you sell are the most popular and which you must restrict your wholesale orders of.

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